Managing the marketing function (Record no. 88706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00343 a2200121 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | R 234 M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rathmell, J.M. |
| Dates associated with a name | |
| 245 1# - TITLE STATEMENT | |
| Title | Managing the marketing function |
| Remainder of title | Concepts, analysis and application |
| Statement of responsibility, etc | by J.M. Rathmell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | John Wiley & Sons |
| Date of publication, distribution, etc | 1969 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 636 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 125210 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 2013-05-15 | 658.8 R 234 M | 125210 | 2013-05-15 | 2013-05-15 | Books |