Managing the marketing function Concepts, analysis and application by J.M. Rathmell

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Publication details: New York John Wiley & Sons 1969Description: 636 pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute	658.8 R 234 M (Browse shelf(Opens below))	Available		125210

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