Managing the marketing function Concepts, analysis and application by J.M. Rathmell
Publication details: New York John Wiley & Sons 1969Description: 636 pSubject(s):Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 658.8 R 234 M (Browse shelf(Opens below)) | Available | 125210 |
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658.8 P 173 P Principles of marketing | 658.8 P 173 P Principles of marketing | 658.8 P 173 P Principles of marketing | 658.8 R 234 M Managing the marketing function | 658.8 R 449 I Introduction to marketing management | 658.8 S 398 M Marketing today | 658.8 S 399 S Science in marketing |
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