Kleppner's advertising procedure (Record no. 91113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00798cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135163374 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)20631529 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IARI, New Delhi |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| -- | R911K |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Russell, Thomas |
| 245 10 - TITLE STATEMENT | |
| Title | Kleppner's advertising procedure |
| Statement of responsibility, etc | by J. Thomas Russell and W. Ronald Lane. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Englewood Cliffs, N.J. |
| Name of publisher, distributor, etc | Prentice Hall |
| Date of publication, distribution, etc | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 718 p. |
| Other physical details | ill. |
| Type of unit | some col. |
| Dimensions | 29 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Prentice hall series in Marketing |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Kleppner's advertising procedure / by Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising Procedure |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lane, W. Ronald, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kleppner, Otto, |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 199317 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 199317 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 2013-05-15 | 659.1 | 199317 | 2013-05-15 | 2013-05-15 | Books |