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Marketing in a changing environment by R.J. Holloway and R.S. Hancock by
  • Holloway, R.J., Hancock, R.S
Edition: 2nd edn.
Publication details: New York John Wiley & Sons 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 H745M.

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Marketing management Operating strategic and administrative by J.A. Howard by
  • Howard, J.A,
Edition: 3rd edn.
Publication details: Illinois Richard D. Irwin 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 H 849 M.

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Marketing process An introduction by M.H. Jones by
  • Jones, M.H,
Publication details: New York Harper & Row 1965
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 J 78 M.

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New horizons in marketing by H. Karstein by
  • Karstein, H,
Publication details: Bombay Thacker & Co. 1968
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 18 N.

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Perspectives in marketing theory edited by J.B. Kernan and M.S. Sommers by
  • Kernan, J.B., ed
  • Sommers, M.S., ed
  • ,
Publication details: New York Appleton-Century-Crofts 1968
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 39 P.

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Market theory and the price system by I.M. Kirzner by
  • Kirzner, I.M,
Publication details: New York D. Van Nostrand Co. Inc. 1966
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 61 M.

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Marketing management Analysis, planning and control by P. Kotler by
  • Kotler, P,
Edition: 2nd edn.
Publication details: Prentice Hall of India 1974
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 87 M.

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Readings in marketing management edited by P. Kotler and K.K. Cox by
  • Kotler, P., ed
  • Cox, K.K., ed
  • ,
Publication details: Englewoof Cliffs Prentice Hall 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 87 R.

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Social marketing Strategies for changing public behaviour by P. Kotler and E.L. Roberto by
  • Kotler, P., Roberto, E.L,
Publication details: New York Free Press 1989
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 848 S.

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Marketing management A systems perspective by W. Lazer by
  • Lazer, W,
Series: Wiley marketing series
Publication details: New York John Wiley & Sons Inc. 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 L 431 M.

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Innovation in marketing new perspectives for profit and growth by T. Levitt by
  • Levitt, T,
Publication details: New York McGraw-Hill 1962
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 L 666 I.

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Cases in marketing An administrative approach by H.A. Lipson and J.R. Darling by
  • Lipson, H.A., Darling, J.R,
Publication details: New York John Wiley & Sons Inc. 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 L 767 C.

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Marketing fundamentals Text and cases by H.A. Lipson and J.R. Darling by
  • Lipson, H.A., Darling, J.R,
Publication details: New York John Wiley & Sons 1974
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 L 767 M.

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Management science in marketing by D.B. Montgomery and G.L. Urban by
  • Montgomery, D.B., Urban, G.L,
Publication details: Englewoof Cliffs Prentice Hall 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 M 766 M.

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Macromarketing A social perspective by R. Moyer by
  • Moyer, R,
Publication details: New York John Wiley & Sons Inc. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 M 938 M.

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Principles of marketing Programpack by O.W. Palmer by
  • Palmer, O.W,
Publication details: London Business Books 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 P 173 P.

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Principles of marketing Programpack by O.W. Palmer by
  • Palmer, O.W,
Publication details: London Business Books 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 P 173 P.

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Principles of marketing Programpack by O.W. Palmer by
  • Palmer, O.W,
Publication details: London Business Books 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 P 173 P.

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Marketing mystique by E.S. McKay by
  • McKay, E.S,
Publication details: New York American Management Association 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 M 478 M.

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Introduction to marketing management Text and cases by S.H. Rewoldt, et. al. by
  • Rewoldt, S.H,
Publication details: Illinois Richard D. Irwin 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 R 449 I.

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