Marketing management (Record no. 88692)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00350 a2200133 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | K 87 M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, P. |
| Dates associated with a name | |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | Analysis, planning and control |
| Statement of responsibility, etc | by P. Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall of India |
| Date of publication, distribution, etc | 1974 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 885 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 126156 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 2013-05-15 | 658.8 K 87 M | 126156 | 2013-05-15 | 2013-05-15 | Books |