Theory of buyer behavior by J.A. Howard and J.N. Sheth
Publication details: New York John Wiley & Sons 1969Description: 458 pSubject(s):Item type | Current library | Call number | Status | Date due | Barcode |
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Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 658.83 H 849 T (Browse shelf(Opens below)) | Available | 127753 |
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658.83 G 795 M Manager's guide to marketing research | 658.83 G 797 R Research for marketing decisions | 658.83 H 233 C Consumer choice behavior | 658.83 H 849 T Theory of buyer behavior | 658.83 I 61 R Readings in consumer cooperation | 658.83 K 21 P Product management | 658.83 K 21 P Product management |
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