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Theory of buyer behavior

Howard, J.A., Sheth, J.N.

Theory of buyer behavior by J.A. Howard and J.N. Sheth - New York John Wiley & Sons 1969 - 458 p.

Subjects--Topical Terms:
Consumer Behaviour
Buyer Behaviour

Universal Decimal Class. No.: 658.83 / H 849 T

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Theory of buyer behavior