Food supply networks: trust and e-business [electronic resource] Edited by M. Canavari, M. Fritz, G. Schiefer.
Material type: TextLanguage: English Series: CABI BooksPublisher: Wallingford UK CABI 2016Edition: 1Description: 196ppContent type:- text
- computer
- online resource
- 9781845936402
When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.
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