Destination benchmarking: concepts, practices and operations [electronic resource] Edited by M. Kozak.
Material type: TextLanguage: English Series: CABI BooksPublisher: Wallingford UK CABI Publishing 2004Edition: 1Description: 216ppContent type:- text
- computer
- online resource
- 9780851998756
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
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