Destination benchmarking: concepts, practices and operations
Destination benchmarking: concepts, practices and operations [electronic resource]
Edited by M. Kozak.
- 1
- Wallingford UK CABI Publishing 2004
- 216pp.;
- CABI Books .
- CABI Books .
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
9780851998756
10.1079/9780851997452.0000 doi
tourism methodology methods international tourism benchmarking evaluation destinations
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
9780851998756
10.1079/9780851997452.0000 doi
tourism methodology methods international tourism benchmarking evaluation destinations