Destination benchmarking: concepts, practices and operations

Destination benchmarking: concepts, practices and operations [electronic resource] Edited by M. Kozak. - 1 - Wallingford UK CABI Publishing 2004 - 216pp.; - CABI Books . - CABI Books .

Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

9780851998756

10.1079/9780851997452.0000 doi

tourism methodology methods international tourism benchmarking evaluation destinations
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