Food tourism : a practical marketing guide / John Stanley and Linda Stanley.
Material type:
TextPublisher: Wallingford, Oxfordshire, UK : CABI, 2015Copyright date: 2015Description: 1 online resource (xviii, 241 pages) : color illustrationsContent type: - text
- computer
- online resource
- Food tourism
- Food tourism -- Marketing
- Agricultural Economics
- Food Economics, (New March 2000)
- Leisure, Recreation and Tourism Economics, (New March 2000)
- Rural Industry and Enterprises
- Marketing and Distribution
- Food Science and Food Products (Human)
- Tourism and Travel
- Agritourism
- Food
- Gastronomic tourism
- Management
- Marketing
- Tourism development
- Tourists
- EE110
- EE116
- EE119
- EE350
- EE700
- QQ000
- UU700
- 641.01/3 23
- TX631 .S83 2015eb
Also available in print format.
This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts under the following headings: (i) food tourism and the tourist; (ii) farm produce and agritourism; (iii) food tourism - the wider picture; and (iv) marketing and the future.
Introduction -- The changing tourist -- On-farm marketing and activities -- Off-farm marketing and retailing -- Agri-entertainment or agri-tourism -- Accomodation -- Independent garden centres and nurseries -- The food offer -- Marketing -- The future of food tourism.
Includes bibliographical references and index.
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Title from PDF title page (viewed March 10, 2015).
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