Food tourism :
Stanley, John, 1948-
Food tourism : a practical marketing guide / John Stanley and Linda Stanley. - 1 online resource (xviii, 241 pages) : color illustrations
Includes bibliographical references and index.
Introduction -- The changing tourist -- On-farm marketing and activities -- Off-farm marketing and retailing -- Agri-entertainment or agri-tourism -- Accomodation -- Independent garden centres and nurseries -- The food offer -- Marketing -- The future of food tourism.
Access limited to subscribing institution.
This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts under the following headings: (i) food tourism and the tourist; (ii) farm produce and agritourism; (iii) food tourism - the wider picture; and (iv) marketing and the future.
Food tourism.
Food tourism--Marketing.
Agricultural Economics.
Food Economics, (New March 2000)
Leisure, Recreation and Tourism Economics, (New March 2000)
Rural Industry and Enterprises.
Marketing and Distribution.
Food Science and Food Products (Human)
Tourism and Travel.
Agritourism.
Food.
Gastronomic tourism.
Management.
Marketing.
Tourism development.
Tourists.
TX631 / .S83 2015eb
641.01/3
Food tourism : a practical marketing guide / John Stanley and Linda Stanley. - 1 online resource (xviii, 241 pages) : color illustrations
Includes bibliographical references and index.
Introduction -- The changing tourist -- On-farm marketing and activities -- Off-farm marketing and retailing -- Agri-entertainment or agri-tourism -- Accomodation -- Independent garden centres and nurseries -- The food offer -- Marketing -- The future of food tourism.
Access limited to subscribing institution.
This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts under the following headings: (i) food tourism and the tourist; (ii) farm produce and agritourism; (iii) food tourism - the wider picture; and (iv) marketing and the future.
Food tourism.
Food tourism--Marketing.
Agricultural Economics.
Food Economics, (New March 2000)
Leisure, Recreation and Tourism Economics, (New March 2000)
Rural Industry and Enterprises.
Marketing and Distribution.
Food Science and Food Products (Human)
Tourism and Travel.
Agritourism.
Food.
Gastronomic tourism.
Management.
Marketing.
Tourism development.
Tourists.
TX631 / .S83 2015eb
641.01/3