The business and management of ocean cruises
The business and management of ocean cruises [electronic resource]
Edited by M. Vogel, A. Papathanassis, B. Wolber.
- 1
- Wallingford UK CABI 2012
- 275pp.;
- CABI Books .
- CABI Books .
After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.
9781845938468
10.1079/9781845938451.0000 doi
travel cruises management marketing tourism tourist industry
After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.
9781845938468
10.1079/9781845938451.0000 doi
travel cruises management marketing tourism tourist industry