| 000 | 00798cam a2200229 a 4500 | ||
|---|---|---|---|
| 020 | _a0135163374 | ||
| 245 | 1 | 0 |
_aKleppner's advertising procedure _cby J. Thomas Russell and W. Ronald Lane. |
| 250 | _a11th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. _bPrentice Hall _c1990 |
||
| 650 | 0 | 0 | _aAdvertising Procedure |
| 700 | 1 | _aLane, W. Ronald, | |
| 700 | 1 | _aKleppner, Otto, | |
| 500 | _aRev. ed. of: Kleppner's advertising procedure / by Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988. | ||
| 100 | 1 | _aRussell, Thomas | |
| 300 |
_axviii, 718 p. _bill. _fsome col. _c29 cm. |
||
| 440 | _aThe Prentice hall series in Marketing | ||
| 035 | _a(OCoLC)20631529 | ||
| 040 | _aIARI, New Delhi | ||
| 080 |
_a659.1 _cR911K |
||
| 901 | _a199317 | ||
| 901 | _a199317 | ||
| 999 |
_c91113 _d91113 |
||