000 00380 a2200145 4500
080 _a658.83(02)
_bW 922 C
245 1 _aConsumer market research handbook
_cedited by R.M. Worcester
260 _aLondon
_bMcGraw-Hill Book Co.
_c1972
650 _aMarketing Research
650 _aConsumer
700 _aWorcester, R.M., ed.
100 _a
_d
300 _a686 p.
901 _a161001
999 _c88775
_d88775