000 00464 a2200133 4500
080 _a658.8:631.8
_bK 87 R
245 1 _aRural marketing communications
_bRole of opinion leaders in fertilizer promotion
_cby K.B. Kothari and A.G.K. Murty
260 _aAhemdabad
_bIndian Institute of Management
_c1969
650 _aMarketing Communication
650 _aRural Marketing Communications
100 1 _aKothari, K.B., Murty, A.G.K.
_d
300 _a76 p.
901 _a124577
999 _c88737
_d88737