000 00390 a2200145 4500
080 _a658.8:384
_bC 891 M
245 1 _aMarketing communications
_bDecision making between Buyer and Seller
_cby E. Carn
250 _a2nd edn.
260 _aNew York
_bJohn Wiley & Sons
_c1972
650 _aMarketing
650 _aCommunications
100 1 _aCarn, E.
_d
300 _a499 p.
901 _a123542
999 _c88733
_d88733