000 00401 a2200145 4500
080 _a658.8:301
_bW 814 M
245 1 _aMarketing and social issues
_bAn action reader
_cedited by J.R. Wish and S.H. Gamble
260 _aNew York
_bJohn Wiley & Sons Inc.
_c1971
650 _aMarketing
700 _aWish, J.R., ed.
700 _aGamble, S.H., ed.
100 _a
_d
300 _a382 p.
901 _a123537
999 _c88731
_d88731