000 00327 a2200121 4500
080 _a658.8(54)
_bD 245 M
245 1 _aModern marketing management in the Indian context
_cby R.S. Davar
260 _aBombay
_bProgressive Corporation
_c1973
650 _aMarketing
100 1 _aDavar, R.S.
_d
300 _a746 p.
901 _a124159
999 _c88728
_d88728