000 00292 a2200121 4500
080 _a658.8
_bZ 68 M
245 1 _aMarketing a new product
_cby J.J. Zif, et. al.
260 _aNew York
_bMacmillan Co.
_c1971
650 _aMarketing
100 1 _aZif, J.J.
_d
300 _a96 p.
901 _a127534
999 _c88722
_d88722