000 00365 a2200133 4500
080 _a658.8
_bW 511 M
245 1 _aModern marketing thought
_cby J. Howard Westing and Gerald Albaum
250 _a2nd edn.
260 _aLondon
_bMacmillan Company
_c1969
650 _aMarketing
100 1 _aWesting, J. Howard, Albaum, Gerald
_d
300 _a533 p.
901 _a125473
999 _c88718
_d88718