000 00342 a2200133 4500
080 _a658.8
_bS 398 M
245 1 _aMarketing today
_ba basic approach
_cby D.J. Schwartz
250 _a2nd edn.
260 _aNew York
_bHarcourt Brace Jovanovich
_c1977
650 _aMarketing
100 1 _aSchwartz, D.J.
_d
300 _a748 p.
901 _a131533
999 _c88707
_d88707