| 000 | 00343 a2200121 4500 | ||
|---|---|---|---|
| 080 |
_a658.8 _bR 234 M |
||
| 245 | 1 |
_aManaging the marketing function _bConcepts, analysis and application _cby J.M. Rathmell |
|
| 260 |
_aNew York _bJohn Wiley & Sons _c1969 |
||
| 650 | _aMarketing | ||
| 100 | 1 |
_aRathmell, J.M. _d |
|
| 300 | _a636 p. | ||
| 901 | _a125210 | ||
| 999 |
_c88706 _d88706 |
||