000 00302 a2200121 4500
080 _a658.8
_bM 478 M
245 1 _aMarketing mystique
_cby E.S. McKay
260 _aNew York
_bAmerican Management Association
_c1972
650 _aMarketing
100 1 _aMcKay, E.S.
_d
300 _a258 p.
901 _a160920
999 _c88704
_d88704