000 00325 a2200121 4500
080 _a658.8
_bL 666 I
245 1 _aInnovation in marketing
_bnew perspectives for profit and growth
_cby T. Levitt
260 _aNew York
_bMcGraw-Hill
_c1962
650 _aMarketing
100 1 _aLevitt, T.
_d
300 _a253 p.
901 _a160871
999 _c88696
_d88696