000 00364 a2200133 4500
080 _a658.8
_bL 431 M
245 1 _aMarketing management
_bA systems perspective
_cby W. Lazer
260 _aNew York
_bJohn Wiley & Sons Inc.
_c1971
650 _aMarketing Management
440 _aWiley marketing series
100 1 _aLazer, W.
_d
300 _a720 p.
901 _a123039
999 _c88695
_d88695