000 00387 a2200145 4500
080 _a658.8
_bK 87 R
245 1 _aReadings in marketing management
_cedited by P. Kotler and K.K. Cox
260 _aEnglewoof Cliffs
_bPrentice Hall
_c1972
650 _aMarketing Management
700 _aKotler, P., ed.
700 _aCox, K.K., ed.
100 _a
_d
300 _a457 p.
901 _a160916
999 _c88693
_d88693