000 | 00387 a2200145 4500 | ||
---|---|---|---|
080 |
_a658.8 _bK 87 R |
||
245 | 1 |
_aReadings in marketing management _cedited by P. Kotler and K.K. Cox |
|
260 |
_aEnglewoof Cliffs _bPrentice Hall _c1972 |
||
650 | _aMarketing Management | ||
700 | _aKotler, P., ed. | ||
700 | _aCox, K.K., ed. | ||
100 |
_a _d |
||
300 | _a457 p. | ||
901 | _a160916 | ||
999 |
_c88693 _d88693 |