000			00396 a2200145 4500
080			_a658.8 _bK 39 P
245	1		_aPerspectives in marketing theory _cedited by J.B. Kernan and M.S. Sommers
260			_aNew York _bAppleton-Century-Crofts _c1968
650			_aMarketing Theory
700			_aKernan, J.B., ed.
700			_aSommers, M.S., ed.
100			_a _d
300			_a42 p.
901			_a125449
999			_c88690 _d88690