000 00367 a2200133 4500
080 _a658.8
_bH 849 M
245 1 _aMarketing management
_bOperating strategic and administrative
_cby J.A. Howard
250 _a3rd edn.
260 _aIllinois
_bRichard D. Irwin
_c1973
650 _aMarketing Management
100 1 _aHoward, J.A.
_d
300 _a560 p.
901 _a127746
999 _c88687
_d88687