000 00297 a2200121 4500
080 _a658.8
_bB 167 M
245 1 _aMarketing
_ban introductory text
_cby M.J. Baker
260 _aLondon
_bMacmillan & Co.
_c1971
650 _aMarketing
100 1 _aBaker, M.J.
_d
300 _a287 p.
901 _a160845
999 _c88673
_d88673