000 00502 a2200157 4500
080 _a301.155:631.8
_bK 87 R
245 1 _aRural Marketing communications
_bRole of opinion leaders in fertilizer promotion
_cby K.B. Kothari and A.G.K. Murty
260 _aAhmedabad
_bIndian Institute of Management
_c1969
650 _aRural Marketing
650 _aCommunication
650 _aOpinion Leaders
650 _aFertilizers
100 1 _aKothari, K.B., Murty, A.G.K.
_d
300 _a76 pp.
901 _a126522
999 _c59758
_d59758