000 00387 a2200145 4500
080 _a659.1
_bK 59 A
245 1 _aAdvertising
_bMass communication in marketing
_cby C.A. Kirkpatrick
250 _a2nd edn.
260 _aBoston
_bHoughton Mifflin Co.
_c1964
650 _aAdvertising
650 _aMass Communication
100 1 _aKirkpatrick, C.A.
_d
300 _a514 p.
901 _a93596
999 _c51679
_d51679