000 | 00387 a2200145 4500 | ||
---|---|---|---|
080 |
_a659.1 _bK 59 A |
||
245 | 1 |
_aAdvertising _bMass communication in marketing _cby C.A. Kirkpatrick |
|
250 | _a2nd edn. | ||
260 |
_aBoston _bHoughton Mifflin Co. _c1964 |
||
650 | _aAdvertising | ||
650 | _aMass Communication | ||
100 | 1 |
_aKirkpatrick, C.A. _d |
|
300 | _a514 p. | ||
901 | _a93596 | ||
999 |
_c51679 _d51679 |