000 00317 a2200121 4500
080 _a658.8
_bM 113 B
245 1 _aBasic marketing
_bA managerial approach
_cby E.j. McCarthy
260 _aIllinois
_bRichard D. Irwin Inc.
_c1960
650 _aMarketing
100 1 _aMcCarthy, E.J.
_d
300 _a770 p.
901 _a83968
999 _c51623
_d51623