| 000 | 02618nam a22003494u 4500 | ||
|---|---|---|---|
| 001 | 10.1079/9781800622166.0000 | ||
| 003 | CABI | ||
| 005 | 20231004110350.0 | ||
| 007 | cr nn 008mam|a | ||
| 008 | 221219t2022||||xxu fs| |0|| 0|eng|| | ||
| 020 |
_a9781800622159 _qelectronic |
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| 024 | 7 |
_a10.1079/9781800622166.0000 _2doi |
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| 041 | _aeng | ||
| 245 | 0 | 0 |
_aTourism Marketing in East and Southeast Asia _h[electronic resource] _cEdited by Dimitrios Stylidis, Seongseop (Sam) Kim, Jungkeun Kim. |
| 260 |
_aGB _bCABI _c2022 |
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| 264 | 1 |
_aGB _bCABI _c2022 |
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| 300 | _a238pp.; | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _2rdaft |
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| 347 | _bPDF | ||
| 490 | 1 | _aCABI Regional Tourism Series | |
| 520 | _aDespite the increased research interest in tourism in Asia, most research has focused on the key destinations the region hosts (China, Macao, Honk Kong, Thailand), neglecting others which are less well explored. As such little is known about the marketing efforts and practices along with the successes and challenges countries in the Southeast Asia sub-region have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.It offers a contemporary and insightful look at the various case studies in Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools;It provides case studies developed by tourism researchers who are experts in their researched context countries;It focuses on several countries which are at different stage of development;It explores specific marketing strategies in Southeast Asian destinations, considering global trends and forces to understand the marketing environment.The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in a classroom. | ||
| 700 | 1 |
_aStylidis, Dimitrios _4edt |
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| 700 | 1 |
_aKim, Seongseop (Sam) _4edt |
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| 700 | 1 |
_aKim, Jungkeun _4edt |
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| 776 | 0 | 8 |
_iPrinted edition: _z9781800622142 |
| 830 | 0 | _aCABI Regional Tourism Series | |
| 856 | 4 | 0 |
_uhttps://doi.org/10.1079/9781800622166.0000 _uhttps://www.cabidigitallibrary.org/action/showBook?doi=10.1079%2F9781800622166.0000 |
| 942 | _cEB | ||
| 999 |
_c315791 _d315791 |
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