000			02922nam a22004694u 4500
001			10.1079/9781789248753.0000
003			CABI
005			20231004110342.0
007			cr nn 008mam|a
008			220601t2021||||xxu fs| |0|| 0|eng||
020			_a9781789248760 _qelectronic
024	7		_a10.1079/9781789248753.0000 _2doi
041			_aeng
245	0	0	_aTourism marketing in Western Europe _h[electronic resource] _cEdited by Nikolaos Boukas, Dimitrios Stylidis.
250			_a1
260			_aWallingford UK _bCABI _c2021
264		1	_aWallingford UK _bCABI _c2021
300			_a226pp.;
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _2rdaft
347			_bPDF
490	1		_aCABI Regional Tourism Series
520			_aTourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book:· Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations.· Explores specific marketing strategies in Western-European countries' destinations.· Is authored by scholars who have performed extensive research on tourism in the countries documented.The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
653	0	0	_aglobalization
653	0	0	_acase studies
653	0	0	_anew products
653	0	0	_asustainability
653	0	0	_ainternationalization
653	0	0	_aEurope
653	0	0	_aWestern Europe
653	0	0	_amarket competition
653	0	0	_amarketing
653	0	0	_atourism
700	1		_aBoukas, Nikolaos _4edt
700	1		_aStylidis, Dimitrios _4edt
776	0	8	_iPrinted edition: _z9781789248753
830		0	_aCABI Regional Tourism Series
856	4	0	_uhttps://cabi-prod.literatumonline.com/action/showBook?doi=10.1079%2F9781789248753.0000
942			_cEB
999			_c315614 _d315614