000 00437nam a2200157Ia 4500
008 130225s9999 xx 000 0 und d
020 _a9781412981491
080 _a658.8
_bL494S
100 _aLee, Nancy,; 1932-
245 _aSocial marketing : influencing behaviors for good
250 _a4th ed.
260 _aThousand Oaks, Calif
_bSAGE Publications
_c2011
300 _axi, 502 p. : ill. ;
901 _a287919
942 _cB
_2udc
999 _c18085
_d18085