000 00434nam a22001697a 4500
003 IARI
020 _a9788131756898
080 _a658.1
_bK281S
100 _aKeller, Kevin Lane
245 _aStrategic brand managment
_cKevin Lane Keller, M.G. Parameswaran and Isaac Jacob
260 _aDelhi
_bPerson
_c2011
300 _a695p.
700 _aParameswaran, M.G.
700 _aJacob, Isaac
901 _a288521
942 _2udc
_cB
999 _c178978
_d178978