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Psychology of selling and advertising by E.K. Strong by
  • Strong, E.K,
Publication details: New York 1925
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.72 S 923 P.

Advertising principles and problems by C.J. Dirksen and A. Kroeger by
  • Dirksen, C.J., Kroeger, A,
Publication details: Illinois Richard D. Irwin Inc. 1960
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 D 599 A.

How advertising is written and why by A. Glim by
  • Glim, A,
Publication details: New York Dover Pub. 1961
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 G 559 H.

Modern advertising practices and principles by H.W. Hepner by
  • Hepner, H.W,
Edition: 3rd edn.
Publication details: New York McGraw-Hill Book Co. 1956
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 H 529 M.

Advertising Mass communication in marketing by C.A. Kirkpatrick by
  • Kirkpatrick, C.A,
Edition: 2nd edn.
Publication details: Boston Houghton Mifflin Co. 1964
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 K 59 A.

Advertising procedure by O. Kleppner by
  • Kleppner, O,
Publication details: Englewood Cliffs Prentice Hall 1966
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 K 64 A.

Measuring advertising effectiveness by D.B. Lucas and S.H. Britt by
  • Lucas, D.S., Britt, S.H,
Publication details: London McGraw-Hill Book Co. 1963
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 L 933 M.

Advertising theory and practice by C.H. Sandage and V. Fryburger by
  • Sandage, C.H., Fryburger, V,
Edition: 5th edn.
Publication details: Homewood Richard D. Irwin Inc. 1958
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 S 213 A.

Management of advertising by J.L. Simon by
  • Simon, J.L,
Publication details: New Jersey Prentice-Hall Inc. 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 S 48 M.

Display technique by H.C. Muscutt by
  • Muscutt, H.C,
Publication details: London Mills & Born Ltd. 1963
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.15 M 985 D.

Decade of achievement, 1966-1975 edited by N.W. Pirie by
  • India, Directorate of Advertising & Visual Publicity
  • ,
Publication details: Faridabad Thomson Press 1976
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 338.9(54) I 39 D.

Decade of achievement, 1966-1975 by
  • India, Directorate of Advertising & Visual Publicity
  • ,
Publication details: Faridabad Thomson Press 1976
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 338.9(54) I 39 D.

Advertising management Selected readings by H.W. Boyd and J.W. Newman by
  • Boyd, H.W., Newman, J.W
Publication details: Bombay D.B. Taraporevala Sons 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 B 789 A.

Advertising in the market place by J.D. Burke by
  • Burke, J.D
Publication details: New York McGraw-Hill Book Company 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.1 B 918 A.

Advertising Its role in modern marketing by S.W. Dunn by
  • Dunn, S.W
Publication details: New York Holt, Rinehart & Winston 1961
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 D 923 A.

Advertising planning Mathematical models in advertising media planning by D.H. Gensch by
  • Gensch, D.H,
Publication details: Amsterdam Elsevier Scientific Pub. 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 G 336 A.

Industrial advertising and publicity by N.A. Hart by
  • Hart, N.A,
Edition: 2nd edn.
Publication details: London Associated Business Programmes 1978
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 H 326 I.

Advertising Its place in political and managerial economics by W.D. Reekie by
  • Reekie, W.D,
Publication details: London Macmillan 1974
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 R 327 A.

Market and media evaluation AIA handbook of advertising to business, industry, government and the professions edited by R.D. Schiller by
  • Schiller, R.D., ed
  • ,
Publication details: London Macmillan Company 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 S 334 M.

Economics of advertising by R. Schmalensee by
  • Schmalensee, R,
Series: No. 80 ; Contributions to economic analysis
Publication details: London North-Holland Publishing Co. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1.003 S 347 E.

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