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Econometric approach to a marketing decision model by R.E. Frank and W.F. Massy by
  • Frank, R.E., Massy, W.F,
Publication details: London Mit Press 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 330.18:658.8 F 844 E.

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Basis for marketing decision through controlled motivation research by L. Cheskin by
  • Cheskin, L,
Publication details: London Business Publications Ltd. 1962
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 C 524 B.

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