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Marketing communications A behavioural approach to men, messages and media by E. Crane by
  • Crane, E,
Publication details: New York John Wiley & Sons 1965
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.84 C 891 M.

Marketing communications Decision making between Buyer and Seller by E. Carn by
  • Carn, E,
Edition: 2nd edn.
Publication details: New York John Wiley & Sons 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:384 C 891 M.

Rural marketing communications Role of opinion leaders in fertilizer promotion by K.B. Kothari and A.G.K. Murty by
  • Kothari, K.B., Murty, A.G.K,
Publication details: Ahemdabad Indian Institute of Management 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:631.8 K 87 R.

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