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Marketing logistics Perspectives and viewpoints by N.E. Marks and R.M. Taylor by
  • Marks, N.E., Taylor, R.M,
Publication details: John Wiley & Sons Inc. 1967
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 M 346 M.

Basic marketing A managerial approach by E.j. McCarthy by
  • McCarthy, E.J,
Publication details: Illinois Richard D. Irwin Inc. 1960
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 M 113 B.

Basic marketing A managerial approach by E.j. McCarthy by
  • McCarthy, E.J,
Publication details: Illinois Richard D. Irwin Inc. 1960
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 M 113 B.

Marketing The firm's viewpoint: by S.F. Otteson, et. al. by
  • Otteson, S.F,
Series: Macmillan marketing series
Publication details: New York Macmillan Co. 1966
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 O 89 M.

Science in marketing edited by G. Schwartz by
  • Schwartz, G., ed
  • ,
Publication details: New York John Wiley & Sons 1965
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 S 399 S.

Introduction to sales management by H.R. Tosdal by
  • Tosdal, H.R,
Edition: 4th edn.
Publication details: New York McGraw-Hill Book Co. Inc. 1957
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 T 713 I.

Marketing research Information systems and decision making by K.P. Uhl and B. Schoner by
  • Uhl, K.P., Schoner, B,
Publication details: John Wiley & Sons Inc. 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 U 31 M.

Managing a sales force by M.T. Wilson by
  • Wilson, M.T,
Publication details: Gower Press Workbook 1970
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 W 691 M.

Marketing management by Martin Zober by
  • Zober, Martin,
Publication details: John Wiley & Sons Inc. 1964
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 Z 83 M.

Principles and practice of marketing in India by C.B. Mamoria and R.L. Joshi
Publication details: Delhi Kitab Mahal 1962
Availability: No items available.

Principles and practice of marketing in India by C.B. Mamoria and R.L. Joshi by
  • Mamoria, C.B., Joshi, R.L,
Edition: 2nd rev. edn.
Publication details: Allahabad Kitab Mahal 1968
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8(54) M 265 P.

Data processing in marketing by M.W. Wood by
  • Wood, M.W,
Publication details: McGraw-Hill Inc. 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:007 W 877 D.

Economics of marketing by C.J. Walker by
  • Walker, C.J,
Publication details: London Macdonald & Evans Ltd. 1967
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:33 W 177 E.

Economics analysis for marketing decisions by K.S. Palda by
  • Palda, K.S,
Publication details: Englewoof Cliffs Prentice-Hall Inc. 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:338.14 P 155 E.

Marketing models quantitative applications by R.L. Day and L.J. Parsons by
  • Day, R.L., Parsons, L.J,
Publication details: London Intext Educational Publishers 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:519.2 D 273 M.

Analysis and decision making Cases for marketing management by H. Lee Mathews, et. al. by
  • Mathews, H. Lee,
Publication details: Englewood Cliffs Prentice Hall Inc. 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:519.28 M 422 A.

Marketing and the computer by I. St. J. Hugo by
  • Hugo, I. St. J,
Publication details: Oxford Pergamon Press 1967
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:681.14 H 895 M.

Cost problems in modern marketing by Max Kjaer-Hansen by
  • Kjaer-Hansen, Max,
Series: No. 35 ; Skrifter Fra Instituttet for Salgsoraganisation Og
Publication details: Amsterdam North Holland Pub. 1965
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.818 K 62 C.

Problems in marketing research in basket simulation by H.C. Barksdale by
  • Barksdale, H.C,
Publication details: New York Holt, Rinehart & Winston, Inc. 1963
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 B 256 P.

Marketing research Selected readings with analytical commentaries edited by H.F. Barksdale and W.M. Weilbacher by
  • Barksdale, H.F., ed
  • Weilbacher, W.M., ed
  • ,
Publication details: New York Ronald Press Co. 1966
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 B 256 M.

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