Tourism marketing in Western Europe (Record no. 315614)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02922nam a22004694u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10.1079/9781789248753.0000 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CABI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231004110342.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mam|a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220601t2021||||xxu fs| |0|| 0|eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781789248760 |
| Qualifying information | electronic |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1079/9781789248753.0000 |
| Source of number or code | doi |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 245 00 - TITLE STATEMENT | |
| Title | Tourism marketing in Western Europe |
| Medium | [electronic resource] |
| Statement of responsibility, etc | Edited by Nikolaos Boukas, Dimitrios Stylidis. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Wallingford UK |
| Name of publisher, distributor, etc | CABI |
| Date of publication, distribution, etc | 2021 |
| 264 #1 - | |
| -- | Wallingford UK |
| -- | CABI |
| -- | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 226pp.; |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | rdaft |
| 347 ## - | |
| -- | |
| 490 1# - SERIES STATEMENT | |
| Series statement | CABI Regional Tourism Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book:· Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations.· Explores specific marketing strategies in Western-European countries' destinations.· Is authored by scholars who have performed extensive research on tourism in the countries documented.The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic. |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | globalization |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | case studies |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | new products |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | sustainability |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | internationalization |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Europe |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Western Europe |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | market competition |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | tourism |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boukas, Nikolaos |
| Relator code | edt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stylidis, Dimitrios |
| Relator code | edt |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9781789248753 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | CABI Regional Tourism Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://cabi-prod.literatumonline.com/action/showBook?doi=10.1079%2F9781789248753.0000">https://cabi-prod.literatumonline.com/action/showBook?doi=10.1079%2F9781789248753.0000</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E-BOOKS |
No items available.