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Marketing The firm's viewpoint: by S.F. Otteson, et. al. by
  • Otteson, S.F,
Series: Macmillan marketing series
Publication details: New York Macmillan Co. 1966
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 O 89 M.

Marketing in business management Text and readings by S.J. Shaw and C.M. Gittinger by
  • Shaw, S.J., Gittinger, C.M,
Publication details: New York Macmillan Co. 1963
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 S 536 M.

Principles of marketing by R.D. Tousley, et. al. by
  • Tousley, R.D,
Publication details: Toronto Macmillan Co. 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 T 734 P.

Marketing a new product by J.J. Zif, et. al. by
  • Zif, J.J,
Publication details: New York Macmillan Co. 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 Z 68 M.

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