Strategic brand managment (Record no. 178978)
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000 -LEADER | |
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fixed length control field | 00434nam a22001697a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | IARI |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131756898 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.1 |
Item number | K281S |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane |
245 ## - TITLE STATEMENT | |
Title | Strategic brand managment |
Statement of responsibility, etc | Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Delhi |
Name of publisher, distributor, etc | Person |
Date of publication, distribution, etc | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 695p. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parameswaran, M.G. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jacob, Isaac |
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
Acc. No. | 288521 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Universal Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Universal Decimal Classification | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 2014-09-18 | 658.1 K281S | 288521 | 2014-09-18 | 2014-09-18 | Books |