Readings in marketing management (Record no. 88693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00387 a2200145 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | K 87 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | |
| Dates associated with a name | |
| 245 1# - TITLE STATEMENT | |
| Title | Readings in marketing management |
| Statement of responsibility, etc | edited by P. Kotler and K.K. Cox |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Englewoof Cliffs |
| Name of publisher, distributor, etc | Prentice Hall |
| Date of publication, distribution, etc | 1972 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 457 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, P., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cox, K.K., ed. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 160916 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 2013-05-15 | 658.8 K 87 R | 160916 | 2013-05-15 | 2013-05-15 | Books |