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Marketing management Analysis, planning and control by P. Kotler by
  • Kotler, P,
Edition: 2nd edn.
Publication details: Prentice Hall of India 1974
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 87 M.

Readings in marketing management edited by P. Kotler and K.K. Cox by
  • Kotler, P., ed
  • Cox, K.K., ed
  • ,
Publication details: Englewoof Cliffs Prentice Hall 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 87 R.

Social marketing Strategies for changing public behaviour by P. Kotler and E.L. Roberto by
  • Kotler, P., Roberto, E.L,
Publication details: New York Free Press 1989
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 848 S.

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