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Marketing management Operating strategic and administrative by J.A. Howard by
  • Howard, J.A,
Edition: 3rd edn.
Publication details: Illinois Richard D. Irwin 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 H 849 M.

Theory of buyer behavior by J.A. Howard and J.N. Sheth by
  • Howard, J.A., Sheth, J.N
Publication details: New York John Wiley & Sons 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 H 849 T.

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