Introduction to modern marketing (Record no. 88683)
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000 -LEADER | |
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fixed length control field | 00324 a2200121 4500 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.8 |
Item number | E 46 I |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Elling, K.A. |
Dates associated with a name | |
245 1# - TITLE STATEMENT | |
Title | Introduction to modern marketing |
Remainder of title | An applied approach |
Statement of responsibility, etc | by K.A. Elling |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York |
Name of publisher, distributor, etc | Macmillan Company |
Date of publication, distribution, etc | 1969 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 431 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
a | 127525 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Universal Decimal Classification | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 2013-05-15 | 658.8 E 46 I | 127525 | 2013-05-15 | 2013-05-15 | Books |