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Readings in marketing management edited by P. Kotler and K.K. Cox by
  • Kotler, P., ed
  • Cox, K.K., ed
  • ,
Publication details: Englewoof Cliffs Prentice Hall 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 87 R.

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Readings in market research edited by K.K. Cox by
  • Cox, K.K., ed
  • ,
Publication details: New York Appleton-Century-Crofts 1967
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 C 877 R.

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